Survey reveals the Danes’ preferred barbeque food

The Danes love to barbecue. One in seven Danes between the ages of 18 and 80 has barbecued within the past year. Although the barbecue is in use all year round, the peak barbecue season is in the summer when almost half of Danish barbecue users barbecue at least two-four times a week.

Barbecuing is both a weekday and a weekend event

Danish consumers opt for a wide variety of food when barbecuing. For many years, roast pork and duck were traditionally regarded as barbecue food – even though they are also enjoyed at Christmas. But according to the Danish consumer, today’s barbecue dinner consists of more informal and 'everyday' food. Barbecuing creates a relaxed atmosphere and Danes often barbecue to create a cosy atmosphere with others.

Source: Norstat on behalf of the Agriculture & Food Council, September 2021 (n=1006)

Pork is the Danes’ preferred barbecue meat

Danish consumers love to barbecue pork. As well as pork sausages, however, they also like to barbecue chicken breasts. Within the past year, 73 per cent of Danes have barbecued pork sausages. Some 40 per cent of Danes have also barbecued ribs and pork tenderloin. A barbecue also invites Danes to eat different types of meat/cuts of meat and to experiment with the food they barbecue.

Source: Norstat on behalf of the Agriculture & Food Council, September 2021 (n=981).

Green accompaniments

When it comes to accompaniments, Danish consumers tend to prefer 'greens', e.g. salad or corn on the cob. On average, the Danes opt for six different types of accompaniments – 86 per cent go for salad and six out of ten for corn on the cob. 40 per cent of Danes have also barbecued vegetables over the past year.

Typically, the Danes barbecue at home - on their balcony, terrace or in their back garden. The barbecue is lit on weekdays and at weekends. It has an inviting taste and aroma – and brings people together. Almost half of the Danish consumers also tend to spend longer at the table. Four out of ten consumers also eat more types of meat when they barbecue.

Source: Norstat on behalf of the Agriculture & Food Council, September 2021 (n=981).

FACT BOX – about the analysis

The analysis is based on a population survey conducted in September 2021 by Norstat on behalf of the Danish Agriculture & Food Council. Some 1,440 Danes between the ages of 18 and 80 took part in the survey: 1006 respondents (70 per cent) stated that they had barbecued over the past 12 months. The remaining 434 respondents did not barbecue during the period under review and wanted to participate further in the survey. The survey is thus representative of the Danes who have barbecued within the past year.

Consumer analysis for planning marketing strategies

The analysis gives some insight into Danish consumers for marketing strategies. If you would like more information about Danish consumer trends, please contact us for information.

Read also: New analysis of Danes and food culture: the six types of consumers