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What's in store for 2015?

A recently published IGD report identifying major retailers’ priorities for 2015.

The ‘Big Four’ will need to address the challenge posed by the discounters and….

  • “neutralise the pricing question and also invest further in the quality of their private label offer”
  • “push harder on value in the year ahead and pursue a simpler approach to pricing and promotions”
  • experiment more and test new formats with their existing estates
  • develop ‘click & collect’ to reach new and existing shoppers
  • encourage shoppers to shop ‘across channels’.

Innova Market Insights highlight transparency in labelling, marketing to ‘millennials’ and ‘good fats, good carbs’ as key trends for the food and beverage industry in 2014.

Canadean, the food and drink consultancy, list ‘craft’ production, ‘better for you’ ingredients and innovative packaging as areas to watch in the coming year.

Waitrose published their ‘The Waitrose Food & Drink Report 2014’ summarising key issues for their shoppers, including….

  • convenience shopping
  • ‘flexitarianism’ – more veg. and less protein on the plate
  • healthy eating
  • ‘back to basics’ – linked to simple and natural dishes.

In summary…..”three things remain constant: Britons’ culinary curiosity, their love of good food and their desire to eat healthily”.