As the NPA succeeded in getting 100 signatories to its 'Wall of Fame' pledging to source '2013-compliant' pig meat, it announced the launch of a new initiative to test that these promises are being met. McDonald’s announced that all the pig meat on its menus would be produced from Freedom Food British pigs.
In early April, the National Pig Association (NPA) announced that 100 companies in the UK pig supply chain had signed up to their 'Wall of Fame (or Shame)', pledging that “all of the pork we use has come from legal farms”.
A new initiative announced by the NPA is aimed to put further pressure on processors and retailers to demonstrate that the pig meat they are processing or selling comes from farms, which comply with new EU pig welfare regulations. ‘Exercise Compliance’ will involve purchasing pig meat products from retail and then requesting the processor to provide documentation that the pig meat used can be traced back to a farm supplying 'compliant pork'.
Despite the recent request by the EU Commission for Denmark to demonstrate compliance with the new rules, the Danish industry continues to give assurances to its UK customers that the pig meat supplied to them comes from farms complying with EU regulations. These assurances are based on the independent auditing carried out under the requirements of the Danish Product Standard or the Contract for UK Production, backed by further independent checks undertaken by the Danish Veterinary and Food Administration. For further information on Danish Quality Assurance, visit the DAFC UK website.
McDonald's have just announced that all the pig meat based items on their menus will be processed from Freedom Food pork. The RSPCA applauded the move and stated that the number of pigs raised under the FF scheme had risen by 50% since 2009 and accounted for "nearly a third of all British farmed pigs".