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Win some lose some ...

Another 'up and down month' for the meat industry. Yet another campaign was launched calling for a reduction in meat consumption on health and environmental grounds. A PETA advertisement comparing eating meat to smoking was banned. Red meat was linked with increased risk of Type 2 Diabetes… but we’ll all just be eating insects in a few years time.

Yet another campaign, calling on consumers to eat less but ‘better’ meat was launched during June. The supporters of the 'Eating Better' campaign include many food campaigning groups, such as Compassion in World Farming (CIWF), Consensus for Action on Health & Salt (CASH), the Food Ethics Council and Friends of the Earth.

Hugh Fearnley Whittingstall, a prominent campaign supporter, commented:

“As the world’s insatiable demand for cheap meat continues to ramp up, their message of reducing our overall meat consumption and committing to the highest welfare and environmental standards in the meat we do chose, is a no brainer. It’s right for our health, right for the planet and only fair to the millions of farm animals we raise for food.”


The 'Meat Advisory Panel' recently published a podcast seeking to explode some of the ‘myths’ about eating red meat and to bring some context to the public debate on the subject. The podcast is also available on You Tube, and emphasizes the valuable nutritional contribution which red meat can make during various life stages, based on a recent report published by the British Nutrition Foundation Nutrition Bulletin (“Micronutrient challenges across the age spectrum: is there a role for red meat?”).

The Advertising Standards Authority (ASA) recently upheld complaints against a poster for People for the Ethical Treatment of Animals (PETA), which showed a young boy smoking a cigar, with the headline “You wouldn’t let your child smoke. Like smoking, meat eating increases the risk of heart disease and cancer. Go vegan.”

The Express and others recently reported on research carried out by the University of Singapore, which linked red meat consumption to an increased risk of contracting Type 2 Diabetes.

…and, finally, the cavalry is due to arrive. The Guardian reported that around 2 billion people, mainly in SE Asia, eat insects such as locusts, grasshoppers, spiders, wasps and ants. The EU recently offered the Member States significant resources to research the use of insects in cooking, as potentially a more sustainable food source than livestock and fish.