An EBLEX study researches the basics of consumers’ decision making processes, when choosing between different types of meat.
A research project carried out by the English Beef and Lamb Executive (EBLEX) had an in-depth look at consumer behaviour in-store and the decision making processes involved in making particular meat choices.
Some of the main conclusions of the EBLEX Study ('The Shopping Decision Process for Meat') were…
- 48% of consumers make their meat choice at the fixture
- consumers spend on average 74 seconds at the meat fixture before making their final choice
- ‘appearance’ (31%) outweighs ‘price’ (23%) as the main factor influencing choice of a particular meat product.