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Decisions, decisions...

An EBLEX study researches the basics of consumers’ decision making processes, when choosing between different types of meat.

A research project carried out by the English Beef and Lamb Executive (EBLEX) had an in-depth look at consumer behaviour in-store and the decision making processes involved in making particular meat choices.

Some of the main conclusions of the EBLEX Study ('The Shopping Decision Process for Meat') were…

  • 48% of consumers make their meat choice at the fixture
  • consumers spend on average 74 seconds at the meat fixture before making their final choice
  • ‘appearance’ (31%) outweighs ‘price’ (23%) as the main factor influencing choice of a particular meat product.