Tesco opt for ‘traffic light labels’ as Denmark plans to abandon its recently introduced ‘fat tax’ ….and consumers shun ‘low salt’ products.
Tesco announced that it would move the ‘nutritional labelling’ of its own label ranges to a ‘mix’ of ‘Guideline Daily Amounts’ (GDA) and ‘Traffic Lights’ to flag up key nutrients. This reverses its previous approach based on GDAs and brings the company into line with Sainsbury, Waitrose and other retailers.
The major food and drink brands almost universally favour a GDA based approach, despite the advice from the Food Standards Agency to use a system based on ‘Traffic Lights’.
And from across the North Sea come reports that the Danish government is set to abandon its ‘fat tax’. A tax on the saturated fat content of meat, dairy and other processed foods was introduced in October 2011. The move was widely condemned by food industry interests, who regarded the tax as a revenue raising measure rather than a considered effort to improve public health. One of the ‘unintended consequences’ of the measure was to increase ‘cross-border’ shopping, where many Danes simply took advantage of lower prices in German supermarkets: -
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A report from food and drink researchers, Mintel, recorded a decline in sales of ‘low salt’ products in the last couple of years, despite evidence that more consumers accepted the case for reducing their daily intake of salt.